2007 Great American Cleanup™

Keep America Beautiful Partners With The Wireless Alliance For 2007 Great American CleanupTM


Boulder, Colorado -- The Wireless Alliance, a leading cell phone recycling company, announced today a partnership with Keep America Beautiful to facilitate the recycling of wireless waste for their 2007 Great American Cleanup.

Keep America Beautiful's Great American Cleanup is the nation’s largest annual community improvement program with over 30,000 clean-up, green-up and fix-up events in over 15,000 communities throughout the United States, involving 2.3 million volunteers.

This is a large and diverse program, and management wanted to work with an established cell phone recycling company that maintains a zero-waste policy and recycles according to national and local EPA laws. The Wireless Alliance’s knowledge and cell phone recycling reputation made this an easy choice.”

The Wireless Alliance works with manufacturers, wireless carriers, recyclers and non-profit organizations to collect, reuse, resell and recycle cellular equipment. Since 2002, The Wireless Alliance has diverted more than 300 tons of wireless equipment from landfills.

"The downside of rapid advances in cell phone technology is the impact that used or obsolete phones have on the waste stream," said G. Raymond Empson, President of Keep America Beautiful. "Through our partnership with The Wireless Alliance we can provide consumers with timely opportunities, resources and information that help them to make responsible choices in the proper disposal of their wireless phone equipment."

About The Wireless Alliance
Headquartered in Boulder, Colorado, The Wireless Alliance works with recyclers, wireless carriers, and non-profit organizations to collect, reuse and recycle cellular equipment. All equipment is repurposed in a zero waste manner. The Wireless Alliance has reclaimed over 300 tons of wireless equipment from landfills, contributing to a cleaner and safer environment. For more information on The Wireless Alliance call us at (303) 543-7477 or visit us at www.thewirelessalliance.com .

About Keep America Beautiful
Keep America Beautiful is a national nonprofit public education organization dedicated since 1953 to engaging individuals to take greater responsibility for improving their local community environments. For half a century, Keep America Beautiful has been the nation's leading community improvement organization successfully implementing an effective, systematic strategy for reducing waste, preventing litter and beautifying communities nationwide. The Great American Cleanup is the organization's signature program that mobilizes millions of volunteers to improve their communities through hands-on participation. For more information, visit www.kab.org.

SOURCE: http://www.csrwire.com

For more information please contact:

Nathan Bieck, Director of Marketing
The Wireless Alliance
303-543-7477
www.thewirelessalliance.com